Books

Books Authored by Dr. Deepak Gupta:

• Yeh Management Filmy Hai! (2021) – Co-authored with Dr. Pooja Basu, this book blends management lessons with popular films, making business concepts more relatable and engaging. Published by Notion Press on May 23, 2022, it carries ISBN-13: 979-8886415353 and is available on various e-commerce platforms.
  
• Analytics for Marketing (2021) – A comprehensive guide to marketing analytics, this book provides practical insights into data-driven decision-making in marketing. It was published by Sybgen Learning and carries ISBN-9788194736974.
  
• Integrated Marketing Communication (2020) – This book explores the dynamic world of integrated marketing communications, covering advertising, digital marketing, public relations, and promotional strategies. Published by Dreamtech Press, it carries ISBN-978-93-89872-81-1.
  
• Basics of Marketing (2019) – An essential read for students and professionals, this book introduces fundamental marketing concepts, strategies, and real-world applications. Published by Dreamtech Press, it carries ISBN-978-93-89633-45-0.
  
• Management T20 (2018) – Co-authored with Dixit Bhargav, this book draws parallels between cricket and management, offering insights into leadership, strategy, and business decision-making. Published by Notion Press on January 1, 2018, it is available in paperback with ISBN-13: 978-1642491876.
  

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Book Reviews by Dr. Deepak R. Gupta:

Dr. Deepak Gupta has also contributed to academia by reviewing and editing books for the Self-Learning Material (SLM) at NMIMS CDOE. His expertise ensures that students receive well-structured and insightful content.

• Marketing Management – (Philip Kotler, Kevin Lane Keller, and Dr. Prafulla Agnihotri)
  Dr. Deepak Gupta has reviewed this book, which provides in-depth insights into marketing principles, strategies, and frameworks essential for businesses. It covers topics such as market segmentation, branding, consumer behavior, and digital marketing.
  
• Strategic Management – (Thomas L. Wheelen, J. David Hunger)
  This book, reviewed by Dr. Deepak Gupta, explores the formulation, implementation, and evaluation of business strategies. It includes real-world case studies and analytical tools to help organizations gain a competitive edge.
  
• Sales Management – (Richard R. Still)
  Dr. Deepak Gupta has reviewed this book, which delves into the core principles of sales management, covering sales planning, forecasting, recruitment, training, and performance evaluation, along with modern selling techniques.
  
• Consumer Behavior – (Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar)
  Reviewed by Dr. Deepak Gupta, this book provides a deep understanding of consumer psychology, decision-making processes, cultural influences, and emerging trends in consumer behavior, with a focus on Indian and global markets.
  
• Brand Management – (Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob)
  Dr. Deepak Gupta has reviewed this book, which covers the strategic aspects of branding, including brand positioning, brand equity, and brand identity. It also includes case studies of successful branding strategies.
  
• Customer Relationship Management – (Dr. Jon Anton, Dr. Shalini Kalia, Natalie L. Petouhoff)
  This book, reviewed by Dr. Deepak Gupta, highlights the importance of CRM in building long-term customer relationships, leveraging technology, and enhancing customer satisfaction and loyalty.
  
• International Marketing – (Warren J. Keegan)
  Dr. Deepak Gupta has reviewed this book, which provides a comprehensive view of international marketing strategies, global market entry modes, cultural considerations, and case studies of successful multinational businesses.